Adobe Target Business practitioner Expert (AD0-E406) Exam Questions

Adobe Target Business practitioner Expert Exam Objectives

1. 1

   1.0 Section 1: Planning and strategy (31%)

   • 1.1Identify business KPIs and successfully translate these into optimization goals given key business requirements
   • 1.2Identify opportunities for optimization based on business KPIs and data analysis
   • 1.3Prioritize test ideas based on business needs, level of effort, and potential for lift
   • 1.4Based on the Adobe Sample Size Calculator, determine how variables impact the activity
   • 1.5Construct test hypotheses based on a given scenario and identify hypotheses elements
   • 1.6Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
   • 1.7Determine KPI-based primary and secondary success metrics
   • 1.8Assess audience requirements
   • 1.9Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
2. 2

   2.0 Section 2: Configuring, Executing and Managing (42%)

   • 2.1Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
   • 2.2Apply procedures to create an experience using VEC
   • 2.3Apply procedures to create an experience using Form-Based Composer
   • 2.4Apply procedures to manage experiences within an experience composer
   • 2.5Describe the workflow that applies to creating Target Activities
   • 2.6Apply procedures to create an A/B test activity
   • 2.7Apply procedures to create an XT activity
   • 2.8Apply procedures to create an MVT activity
   • 2.9Understand how AP is used for solutions
   • 2.10Apply procedures to create a Recommendation activity
   • 2.11Apply procedures to create an Audience in Target
   • 2.12Apply procedures to set Goals and Settings
   • 2.13Apply procedures to conduct Activity QA
   • 2.14Apply procedures to manage Activities and Audiences within Target
3. 3

   3.0 Section 3: Analyzing and Reporting) (17%)

   • 3.1Define and evaluate report settings to help set the elements that appear in a report
   • 3.2Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
   • 3.3Evaluate and identify common problems associated with A/B testing and how to avoid them
   • 3.4Understand how Automated Personalization Summary reports differ from other reports
   • 3.5Evaluate Experience Performance reports (MVT)
   • 3.6Determine the winning variation based on the observed lift, confidence levels and business objectives
4. 4

   4.0 Section 4: Troubleshooting (10%)

   • 4.1Diagnose activity qualification issues
   • 4.2Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
   • 4.3Verify metrics and reporting