Cisco Video Sales Essentials (700-020) Exam Questions
Cisco 700-020 Exam Questions, Topics, Explanation and Discussion
The "Tools and Resources" section of the Cisco Video Sales Essentials exam focuses on equipping sales professionals with the critical knowledge and understanding of the various tools, resources, and support mechanisms available for effectively selling Cisco video solutions. This topic is designed to ensure that candidates can navigate the complex landscape of Cisco's video technology ecosystem, leveraging the right resources to support their sales strategies and customer engagement efforts.
The section covers a comprehensive overview of the resources that sales professionals can utilize to enhance their understanding, demonstrate product value, and effectively communicate Cisco's video solutions to potential clients. This includes exploring internal sales support tools, technical documentation, marketing materials, training resources, and partner support networks that can provide crucial assistance throughout the sales process.
In the context of the Cisco Video Sales Essentials (700-020) exam syllabus, the "Tools and Resources" section is a critical component that tests candidates' ability to effectively utilize Cisco's comprehensive sales support infrastructure. This topic is strategically placed to ensure that sales professionals not only understand the technical aspects of video solutions but also know how to access and leverage the right resources to drive successful sales engagements.
Candidates can expect the following types of questions in this section of the exam:
- Multiple-choice questions testing knowledge of specific Cisco sales resources and tools
- Scenario-based questions that require identifying the most appropriate resource for a given sales situation
- Matching questions linking specific resources to their primary functions or use cases
- Questions that assess understanding of how to access and utilize partner support networks
The exam will require candidates to demonstrate:
- Intermediate to advanced knowledge of Cisco's sales support ecosystem
- Critical thinking skills in resource selection and utilization
- Understanding of how different tools and resources can be strategically employed in the sales process
- Ability to navigate and effectively use Cisco's sales support platforms
To excel in this section, candidates should focus on developing a comprehensive understanding of Cisco's sales resources, practice identifying the most appropriate tools for different sales scenarios, and familiarize themselves with the various support mechanisms available to video solution sales professionals.
The Cisco Video Portfolio section of the Cisco Video Sales Essentials exam provides a comprehensive overview of Cisco's video communication solutions across multiple technology domains. This topic is designed to equip sales professionals with in-depth knowledge of Cisco's video technologies, enabling them to understand, position, and recommend appropriate video communication solutions for different business environments and customer needs.
The portfolio covers a wide range of video communication technologies, including endpoint solutions, call control solutions, conferencing platforms, management tools, and recording capabilities. By exploring these diverse solution categories, candidates will gain insights into how Cisco's integrated video technologies can address complex communication challenges across various organizational contexts.
This topic is crucial in the exam syllabus as it directly tests a candidate's understanding of Cisco's comprehensive video communication ecosystem. The section aligns closely with the certification's core objective of developing sales professionals who can effectively navigate and recommend Cisco video solutions. Candidates will be expected to demonstrate knowledge of different video technologies, their specific use cases, and how they integrate to create comprehensive communication strategies.
Candidates can expect the following types of exam questions related to the Cisco Video Portfolio:
- Multiple-choice questions testing knowledge of specific video solution categories
- Scenario-based questions requiring candidates to recommend appropriate video technologies for specific business scenarios
- Matching questions that connect video solution types with their primary use cases
- Comparative questions exploring the differences between various endpoint, call control, and conferencing solutions
The exam will assess candidates' skills in several key areas:
- Understanding the technical capabilities of different video communication solutions
- Identifying appropriate video technologies for specific business requirements
- Recognizing the integration potential between different Cisco video solutions
- Demonstrating knowledge of mobile, desktop, room, and immersive video communication platforms
- Comprehending the strategic value of various call control and conferencing technologies
To excel in this section, candidates should focus on developing a holistic understanding of Cisco's video portfolio, emphasizing not just technical specifications but also the strategic business value of each solution type. Practical knowledge of how different video technologies can be combined to create comprehensive communication strategies will be particularly valuable.
Outcome Based Selling for Video is a strategic approach that focuses on understanding and addressing specific business needs across different industries and organizational functions. This methodology moves beyond traditional product-centric selling by emphasizing the unique value proposition of video technologies for various vertical markets and horizontal business lines. The goal is to demonstrate how video solutions can solve specific challenges, improve operational efficiency, and drive tangible business outcomes for different sectors.
The approach requires sales professionals to develop deep insights into the specific pain points, technological requirements, and strategic objectives of different industries and business functions. By mapping video technology solutions directly to the unique needs of each vertical and horizontal market, sales representatives can create more compelling and targeted value propositions that resonate with potential customers.
This topic is crucial in the Cisco Video Sales Essentials exam (700-020) as it tests candidates' ability to understand and articulate the strategic value of video technologies across diverse business environments. The exam syllabus emphasizes the importance of:
- Comprehensive understanding of industry-specific challenges
- Ability to map video solutions to specific business needs
- Demonstrating deep knowledge of vertical and horizontal market dynamics
- Developing targeted sales approaches for different sectors
Candidates can expect a variety of question types related to this topic, including:
- Multiple-choice questions testing knowledge of specific vertical market characteristics
- Scenario-based questions that require identifying appropriate video solutions for different business contexts
- Analytical questions that assess the ability to match video technologies with specific business challenges
- Situational judgment questions evaluating strategic selling approaches across different industries
The exam will require candidates to demonstrate:
- Advanced understanding of video technology applications
- Strategic thinking skills
- Deep industry-specific knowledge
- Ability to translate technical capabilities into business value
Key preparation strategies should include:
- Studying detailed industry use cases
- Understanding unique challenges in each vertical and horizontal market
- Practicing solution mapping techniques
- Developing a comprehensive view of video technology's business impact
Candidates should focus on developing a holistic understanding of how video technologies can address specific business needs across:
- Education
- Energy, Oil, and Gas
- Financial Services
- Government and Public Sector
- Healthcare
- Hospitality
- Manufacturing
- Retail
- Corporate Real Estate
- Corporate Travel
- Human Resources
Success in this section requires more than memorization—it demands a strategic approach to understanding how video technologies can solve real-world business challenges across different contexts.
The Cisco Video Sales Essentials exam (700-020) focuses on understanding the critical role of video communication in modern business environments. This exam is designed to equip sales professionals with comprehensive knowledge about Cisco's collaboration solutions, emphasizing the strategic value of video technologies in enhancing organizational communication, productivity, and customer engagement.
The exam covers key areas such as identifying the benefits of video communication, understanding Cisco's collaboration solutions, and developing effective strategies to address potential customer objections. Candidates will need to demonstrate a deep understanding of how video technologies can transform business processes, improve team collaboration, and provide competitive advantages across various industry sectors.
The exam syllabus directly aligns with the subtopics, creating a structured approach to testing candidates' knowledge. Section 1.1 provides an overview of the exam's core concepts, while sections 1.2 and 1.3 focus on the strategic and technical benefits of video communication and Cisco's collaboration solutions. Section 1.4 is particularly crucial, as it tests candidates' ability to handle common sales objections effectively.
Candidates can expect a variety of question formats in the exam, including:
- Multiple-choice questions testing theoretical knowledge of video communication benefits
- Scenario-based questions that assess problem-solving skills in real-world sales situations
- Analytical questions requiring candidates to identify potential business improvements through video technologies
- Comparative questions exploring the advantages of Cisco collaboration solutions
The exam requires a moderate to advanced skill level, demanding not just technical knowledge but also strategic thinking and sales acumen. Candidates should prepare by:
- Understanding the technical and business value of video communication
- Developing strong communication skills to articulate solution benefits
- Learning to anticipate and effectively address potential customer concerns
- Studying Cisco's collaboration solution portfolio in depth
Success in this exam requires a holistic approach, combining technical knowledge, sales strategy, and a clear understanding of how video technologies can drive business transformation. Candidates should focus on practical application of concepts and develop a comprehensive view of video communication's strategic importance.