Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Objectives

1. 1

   1.0 Evaluation (17%)

   • 1.1The Evaluation topic encompasses assessing a customer's current Salesforce and Account Engagement landscape and business objectives, followed by making recommendations on a path forward. It includes analyzing scenarios to identify customer business needs using marketing trends and available tools. These sub-topics are integral to understanding and improving the customer's strategic direction.
2. 2

   2.0 Account Configuration (20%)

   • 2.1Account Configuration focuses on the technical setup and its implications and importance. It involves developing plans to maintain data integrity during data migration and addressing organization and authorization strategies through usage governance plans. These sub-topics ensure a robust configuration that supports business needs.
3. 3

   3.0 Automating Business Processes (17%)

   • 3.1The Automating Business Processes topic includes recommending the best automation tools based on given scenarios. It involves designing sequences of events in Account Engagement for marketing initiatives and developing lead nurturing strategies. These sub-topics streamline and enhance marketing processes.
4. 4

   4.0 Email Marketing (10%)

   • 4.1Email Marketing emphasizes applying email marketing standards and best practices to meet customer business needs. This topic ensures that email marketing efforts are effective and aligned with industry standards. It involves understanding and implementing best practices to achieve marketing goals.
5. 5

   5.0 Lead Management (14%)

   • 5.1Lead Management involves developing and recommending lead generation strategies using Account Engagement assets based on customer scenarios. It includes classifying prospects according to lead qualification thresholds and recommending models to route qualified and unqualified leads across the business. These sub-topics optimize lead handling and conversion processes.
6. 6

   6.0 Personalizing the Prospect Experience (8%)

   • 6.1Personalizing the Prospect Experience focuses on recommending ways to tailor the prospect experience and designing strategies to meet consent management requirements. These sub-topics aim to enhance the customer's interaction with prospects by providing personalized and compliant experiences.
7. 7

   7.0 Reporting, Metrics and Analytics (11%)

   • 7.1Reporting, Metrics, and Analytics cover recommending technical setup requirements for reporting and analytics. It includes identifying reporting methods to solve specific scenarios, ensuring that data-driven insights support decision-making. These sub-topics enhance the ability to track and analyze performance effectively.
8. 8

   8.0 Sales Emails and Alerts (3%)

   • 8.1Sales Emails and Alerts involve configuring these tools for sales use and summarizing their benefits. This topic ensures that sales teams can effectively use email alerts to enhance their communication and response strategies. These sub-topics support sales activities and improve engagement.