Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Objectives

1. 1

   1.0 Visitors and Prospects: (8%)

   • 1.1Describe the relationship between visitors and prospects.
   • 1.2Given a scenario, apply the appropriate plan of action using Prospect Audits.
2. 2

   2.0 Administration: (11%)

   • 2.1Illustrate how to create, edit, and map fields.
   • 2.2Explain the relationship between Account Engagement and Salesforce.
   • 2.3Describe the capabilities of the Account Engagement Recycle Bin.
3. 3

   3.0 Account Engagement Forms, Form Handlers and Landing Pages: (20%)

   • 3.1Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
   • 3.2Identify the capabilities, use cases and interpret reporting metrics for landing pages.
4. 4

   4.0 Lead Management: (24%)

   • 4.1Explain the components and use cases of an automation rule.
   • 4.2Distinguish between the capabilities of, use cases for, and how to create different types of lists.
   • 4.3Define the capabilities of a completion action.
   • 4.4Define the capabilities of a segmentation rule.
   • 4.5Define the capabilities of page actions.
   • 4.6Explain what a Score measures and how scoring is managed.
   • 4.7Explain what a Grade measures and how grading is managed.
   • 4.8Identify the capabilities and use cases of custom redirects.
5. 5

   5.0 Email Marketing: (20%)

   • 5.1Distinguish between an Email and an Email Template.
   • 5.2Given a scenario, identify the capabilities and use cases for email.
   • 5.3Distinguish between the metrics collected in Account Engagement email reporting.
6. 6

   6.0 Engagement Studio: (17%)

   • 6.1Distinguish between the components of an engagement program.
   • 6.2Explain the process of updating an engagement program including its assets.