Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam Questions

Salesforce Certified Marketing Cloud Engagement Specialist Exam Objectives

1. 1

   1.0 Email Marketing Best Practices (10%)

   • 1.1Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
   • 1.2Given a customer scenario, differentiate elements of an email that can impact message deliverability.
   • 1.3Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
2. 2

   2.0 Content Creation and Delivery (24%)

   • 2.1Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
   • 2.2Given a customer scenario, create and customize an email message to meet customers’ needs.
   • 2.3Given a customer scenario, configure send settings to meet the customer requirements.
   • 2.4Given a customer scenario, organize and manage email campaign content.
3. 3

   3.0 Marketing Automation (26%)

   • 3.1Given a customer scenario, recommend the appropriate marketing automation solution.
   • 3.2Given a customer scenario, build the appropriate Automation Studio solution.
   • 3.3Given a customer scenario, build the appropriate Journey Builder solution.
4. 4

   4.0 Subscriber and Data Management (26%)

   • 4.1Given desired output requirements, set up Data Extensions in Marketing Cloud.
   • 4.2Given a customer's business requirements, determine how to import data into Marketing Cloud.
   • 4.3Given a customer's business requirements, configure segmentation tools to model subscribers and data.
   • 4.4Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
5. 5

   5.0 Insights and Analytics (14%)

   • 5.1Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
   • 5.2Given an email campaign, describe the steps involved to analyze the performance results.
   • 5.3Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
   • 5.4Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.