Salesforce Certified Marketing Cloud Engagement Developer MCE-Dev-201 Exam Questions

Salesforce Certified Marketing Cloud Engagement Developer Exam Objectives

1. 1

   1.0 Data Modeling (14%)

   • 1.1Configure account Contact model in Marketing Cloud.
   • 1.2Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
   • 1.3Describe how contact records relate across channels.
   • 1.4Explain the Contact Delete process.
2. 2

   2.0 Programmatic Languages (35%)

   • 2.1Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
   • 2.2Implement standard development best practices using Marketing Cloud programming languages.
   • 2.3Describe how Marketing Cloud handles AMPscript processing.
   • 2.4Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
3. 3

   3.0 API (22%)

   • 3.1Given a scenario, describe API objects, methods, and routes.
   • 3.2Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
   • 3.3Given a scenario, evaluate the significance of response handling.
4. 4

   4.0 Data Management (22%)

   • 4.1Configure import activity using various file formats within Marketing Cloud.
   • 4.2Given a scenario, apply SQL to produce the desired results.
   • 4.3Given a scenario, explain the different ways to extract data from Marketing Cloud.
   • 4.4Describe SQL best practices for managing data in Marketing Cloud.
   • 4.5Given a scenario, apply best practices for send logs.
   • 4.6Given a scenario, describe how data is affected by the Contact delete process.
5. 5

   5.0 Security (7%)

   • 5.1Identify different options to secure data in Marketing Cloud.
   • 5.2Describe security best practices in Marketing Cloud.