Salesforce Loyalty Management Accredited Professional (AP-212) Exam Questions

Salesforce Loyalty Management Accredited Professional Exam Exam Objectives

1. 1

   1.0 Strategies and Design (16%)

   • 1.1Given a customer's business needs and requirements determine how Loyalty management can meet customers' requirements.
   • 1.2Given a customer's business processes/ requirements outline Loyalty architecture solution.
   • 1.3Given a customer's data requirements determine the appropriate Loyalty Package that meets customer needs.
   • 1.4Given customer's parameters define the points and redemption process.
   • 1.5Given customer's requirements define benefits types and benefit.
   • 1.6Based on customer requirements, create the end-to-end promotion lifecycle, including defining, activating, and marketing the promotions.
   • 1.7Given a scenario, determine how a consultant should apply best practices for a Loyalty Management implementation.
2. 2

   2.0 Loyalty Program and Process Configuration (52%)

   • 2.1Based on customer needs, configure Foundational features of Loyalty Program.
   • 2.2Based on customer needs, determine how to configure tier models and tiers.
   • 2.3Given customer requirements and business processes configure member management features.
   • 2.4Determine how to set up the partner management.
   • 2.5Based on requirements, configure the appropriate customer incentives per Experiential features in the Loyalty program.
   • 2.6Based on required customer experiences and incentives, define promotions, applicability, restrictions and customer journeys.
   • 2.7Based on member Loyalty profile requirements, configure a Loyalty page using existing Experience Cloud Loyalty templates.
   • 2.8Given a customers redemption and accrual processes, configure the rules for eligibility, rewards, and redemptions.
   • 2.9Given complex rules for processing Loyalty rewards, configure components to achieve processing at scale.
   • 2.10Based on requirements, configure the appropriate user access model and/or permissions to Loyalty objects and fields.
   • 2.11Given reporting requirements, configure Loyalty Analytics and Dashboards to meet customer's business specific needs.
3. 3

   3.0 Integration (22%)

   • 3.1When implementing Loyalty Management, determine the appropriate strategies and steps to integrate Marketing Cloud.
   • 3.2When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Commerce Cloud.
   • 3.3When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Service Cloud.
   • 3.4When integrating external systems, identify API templates and endpoints to use and implement.
   • 3.5When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Salesforce CDP.
4. 4

   4.0 On-Going Loyalty Management (10%)

   • 4.1Utilize Loyalty Analytics and Dashboard to manage and optimize solution.
   • 4.2Follow best practices to move from a sandbox environment to production.
   • 4.3Determine how to manage techs via Mobile app and capabilities.
   • 4.4Understand how to enable new Loyalty campaigns and promotions.
   • 4.5Given a customer service scenario, determine how to resolve the issue using a Loyalty management module.